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CONCEPT, DESIGN:
Use of the appropriate mail piece or catalog that is most suitable for your intended audience will most likely determine the success of your direct mail endeavor. LISTCO now has a full-service creative department to serve you. It is not enough to be a good photographer, copywriter or designer, to be successful in direct mail. It is of utmost importance to be fluent in the ins and outs of direct mail. Our creative department will work with you, and for you, or your desired advertising agency to assure that the right effect is created for maximum success.
Our services include:
CONCEPT CREATION Once you have determined who will be the recipients of your direct mail endeavor, it is important to make sure that your correspondence to them will be opened, read and responded to. We will work along with you to determine if and when any market testing is in order. We will then help to create a theme that would best portray your business and compel the recipients to open your letter and/or catalog and respond.
WRITING & DESIGN
LISTCO now has several copy-writing professionals who are experienced in what works and what doesn't through direct mail. Often, it just a few words that will compel the recipient to respond quickly and intelligently to what you are offering. Our photographers and graphic design team will then work along with you or your designated agent to create a powerful, provocative and eye catching mail piece, sure to make everyone open and read your correspondence. We can provide the entire package or coordinate with existing artwork to achieve the best route for maximum effectiveness. We can provide you with complete print preparatory services, including photo scanning and correction, film output, half tones, color separations, stripping, layout, reduction and enlargement.
We will then work with you to create and design the carrier packaging for your mail piece. Utilizing state-of-the-art shrink wrapping, paper and poly envelopes, protective mailers, bubble mailers, mailing tubes or any device that would best suit your needs.
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